I'm Maria
HELLO,
a designer from Universidad de los Andes in Bogotá, Colombia. My focus is on research, product and service design, translating needs and behaviors into impactful, business-viable solutions. Passionate about behavioral economics, I integrate these insights into my design and marketing projects.
With five years of experience in UX research and design, I pursued a Master's in Market Research and Consumer Behavior at IE Business School in Madrid. Currently I'm a Product Designer at Taxfix, I thrive in the fast-paced startup environment, refining adaptability, problem-solving, collaboration, and leadership skills. Now seeking new and exciting job opportunities that will help me grow my career.
Why is research important to me?
I believe in the power of empathy to create value. Understanding people – how they live, behave, think, and what they desire – is crucial for initiating a reliable project. I ensure that projects, rather than solely relying on intuition and business needs, incorporate the human element, resulting in impactful solutions.
I advocate for the power of collaboration, bringing together a multidisciplinary team and stakeholders in the research process. This approach allows them to observe and empathize with users, leading to data-driven, human-centric decisions.
My expertise
Design has multiple to generate positive impact for both users and businesses. Making decisions that are both data-driven and user-centric can lead to amazing innovations that fulfill everyday needs and motivate us. Personally, I like to focus on three types of design:
EXPERIENCE DESIGN
Enhance product-user interactions through analysis of functionality, reliability, usability, and delight.
STRATEGIC AND BUSINESS DESIGN
Apply problem-solving design tools to achieve business goals, fostering new value and competitive advantage for organizations.
SERVICE DESIGN
Optimize service quality and customer interaction by coordinating people, infrastructure, communication, and material components.
Check out some of my projects!
Here you will find a mix between UX Research, Market Research and UX Design. Enjoy! For more details, do not hesitate to contact me.